Top 5 Beauty Retail Apps on Android in Ghana, Q3 2024

During the third quarter of 2024, the beauty retail app market in Ghana on the Android platform showcased varied performance trends. Here’s an overview of how the top 5 apps fared, based on data from Sensor Tower.

Shop Wanneka, published by Wanneka Luxury Hair, saw an initial spike in weekly downloads at the start of the quarter, reaching around 3.7K. However, downloads sharply declined to just 21 in the following week, with no further data available for the subsequent weeks.

FrimpsMan Cosmetics Shop maintained a modest download rate throughout the quarter, starting with 51 downloads in early July and decreasing to 19 by the end of September. Weekly downloads fluctuated slightly, with minor increases seen in early September.

Representante Eudora from Grupo Boticário experienced a gradual increase in weekly active users, starting with 116 users and peaking at 135 in mid-September. Downloads varied, with a notable increase to 58 downloads in early September before tapering off towards the end of the quarter.

Wonder Beauties had a relatively low download count, peaking at 28 downloads in early September. Despite this, download numbers remained consistent with minor fluctuations throughout the quarter.

Lastly, Think Dirty saw a significant increase in downloads in the second week of September, reaching 75. However, this number decreased steadily to 15 by the end of the quarter. Active user numbers also showed a downward trend, from 100 to 71 over the same period.

These insights, derived from Sensor Tower's data, highlight the dynamic nature of the beauty retail app market in Ghana. For more detailed analytics and trends, Sensor Tower offers comprehensive insights into app performance across various regions and categories.